Digitizing Urban Transport Services and Improving Service Quality: A Single-Case Study

Author's Information:

Joseph Herman TIONA WAMBA

PhD., Senior Lecturer, M.A. CAMES, LAREGA Reseach Laboratory, University of Douala, Cameroon

Alain Camille ABOSSOLO

PhD., Senior Lecturer, FSEG, University of Ngaoundéré, Cameroon

Turpin Alexandre IROUME A BOUEBE

PhD., Senior Lecturer, CEREG Reseach Laboratory, University of Douala, Cameroon

Lionel Darvin NSOMO

PhD. Candidate, Assistant Lecturer, LAREGA Research Laboratory, University of Douala, Cameroon

Vol 02 No 08 (2025):Volume 02 Issue 08 August 2025

Page No.: 134-143

Abstract:

Digitization is transforming urban transport systems, facilitating access to real-time information, optimizing routing and traffic management, and encouraging a sharing economy that replaces traditional vehicle ownership models. In this article, we discuss how digitization helps to solve out urban transport problems, while highlighting the main challenges cities face in implementing these technologies. A qualitative methodological approach is used to come out with sound results and deep discussions. The main findings depict that digitalization has enabled Yango to optimize its management processes, reduce operational costs, and improve the quality of its services. The platform has facilitated bookings, fee management, and communication between customers and drivers. Real_time data collection has also allowed the company to better understand its customer’s travel habits, enabling them to personalize their needs.

KeyWords:

digitization, urban transport, technologies, routing, traffic management, traditional models.

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